Nokia today launched its premier Android-based smartphones – Nokia 3, Nokia 5, and Nokia 6 – in India. The three Nokia smartphones will each target a different price point. The Nokia 3 is priced at Rs. 9,499, the Nokia 5 at Rs. 12,899 while the Nokia 6 comes with a price tag of Rs. 14,999. Nokia 6 will be available online on Amazon whereas Nokia 5 and Nokia 3 will be sold exclusively at offline retail stores.
HMD Global, which currently holds the license to sell Nokia branded mobile phones, announced the launch of these new smartphones at an event here in New Delhi. The smartphones were revealed at Mobile World Congress earlier this year. The Nokia 3, 5, and 6 will be the fist Nokia smartphones to hit the Indian market.
The Nokia 6 forms the premium segment of the company’s portfolio of Android-based smartphones. It features a 5.5-inch display running at full HD resolution. The Nokia 6 is powered by Snapdragon 430 processor, supported by 3GB of RAM. There’s a fingerprint sensor on the front. It runs Android 7.0 out of the box. The smartphone comes with a 16MP primary camera at the back and an 8MP front-facing camera. The phone includes 32GB of onboard storage which can be further expanded up to 128GB using a microSD card. Nokia has promised swift software updates for all its new smartphones.
The Nokia 6 is priced at ₹14,999. Nokia 6 will be available exclusively on Amazon India. The company will hold flash sales where customers will need to register first, and then try their luck on sale days. Registrations for the first flash sale for the Nokia 6 will begin from July 14 on Amazon India.
The Nokia 5 smartphone is the company’s mid-level offering. The smartphone features a 5.2-inch full HD display and is powered by Snapdragon 430 processor, supported by 2GB of RAM. The onboard storage is 16GB which can be extended up to 128GB using a microSD card. The Nokia 5 will run Android 7.1.1 out of the box. It comes with a 13MP primary camera and an 8MP front-facing camera. Both Nokia 5 and Nokia 6 will support 4G LTE networks in India.
The Nokia 5 will be priced at ₹12,899 in India. Nokia 5 will go up for pre-orders starting 7 July and will be available exclusively at offline retail stores. This means you won’t be able to buy the Nokia 5 online, at least not initially.
The Nokia 3 smartphone is the company’s cheapest smartphone that was announced today. The budget smartphone runs Android 7.0 out of the box and is powered by a 1.3GHz quad-core MediaTek SoC (system on a chip). It comes with 16GB of storage and supports a microSD card up to 128GB. It includes 8MP cameras at the front as well as the back. It features a 5-inch display. The Nokia 3 also looks pretty decent for a phone in this price segment.
The Nokia 3 is priced at ₹9,499 in India. It will be available starting June 16. Nokia 3 will also be exclusively available at offline retail stores only. That’s quite an interesting move.
Nokia is an iconic brand, or should we say was an iconic brand in India. People in India associate Nokia with building mobile phones that last very long, offer great support and are priced reasonably. HMD Global will need to make sure its vision resonates with what Indian smartphone customers expect from the Nokia brand.
The biggest rivals in the smartphone market for Nokia would be the likes of Xiaomi, Oppo, Huawei, Samsung, and just about any Android smartphone manufacturer. The Android smartphone market is extremely crowded and the competition is cut-throat. It is going to be very hard for Nokia to make its mark.
Nokia’s idea to sell its new smartphones via flash sales online seems like a good choice. It will help the company test the waters before it starts making bigger bets on some smartphones. Nokia also announced that it will be having a strong offline presence as well with 400 exclusive distributors across the country coupled with presence at over 80,000 offline retail stores. That could be a major plus point for Nokia in India. Nokia will also be making all its smartphones in India.