We earlier reported that Amazon is bringing its annual international one-day sale event Amazon Prime Day to India this year. The Prime Day sale in 2017 is expected to be held sometime in the middle of July this year. We’re now closing in on a few possible dates when the sale might actually take place.
According to a few sources, the Prime Day 2017 sale in India is likely to be held on 11 July 2017. The date hasn’t been finalized yet, and because of GST implementation issues, it might get pushed as far as 14 July 2017.
Update: We were right. Amazon has just confirmed that Amazon Prime Day sale will start from 6PM on July 10 and will go on till July 11.
Amazon Prime Day 2017 sale will be held in India for the first time ever. The international one-day sale event will last approximately 30 hours. Sales will be applicable on electronics, laptops, computers, fashion, books, and more. Prime Day sale is an exclusive event for Amazon Prime members only.
Since the Amazon Prime Day 2017 sale is a global event, it only makes sense to hold it at the same time as other countries. Some websites are reporting that the Prime Day sale in the US this year will be on July 11. Marketplace sellers have already been issued notifications, and have been asked to prepare Lightning Deal promotions and discounts prior to the sale day.
Amazon Prime Day 2017 sale will add to the company’s existing set of promotional sales. Amazon India already holds plenty of promotional sale events throughout the year. The company’s Great India Sale is held from time to time, promoting discounted products in multiple categories.
It will be interesting to see if Amazon India can convince sellers to offer discounts once GST is implemented in India next month. So far various Indian e-commerce marketplaces have been offering deep discounts across multiple categories to clear their stocks ahead of GST implementation. E-commerce companies have also been hard at work trying to get their sellers GST compliant before July.
As for Prime Day Sale in India this year, we might just get to see an exciting set of deals well before the Diwali sale. The sale will be exclusive to Prime subscribers so make sure you sign up for Prime. And did we mention it’s super affordable and highly value-for-money in India to subscribe to Amazon Prime?
We’ll post more details about the upcoming Prime Day sale in India once we have a confirmation.