The Prime Day sale is over, the numbers (well sort of) are in. Amazon Prime Day sale in 2017 grew by more than 60% compared to last year, according to the company. While Amazon doesn’t reveal specific numbers, it wouldn’t be outlandish to consider this sale as one of the biggest so far.
Prime Day is a one-day global shopping festival which was organized in 13 countries this year, including India. The sale is exclusive to the company’s Prime program members.
Amazon also claims that its global shopping event surpassed Black Friday and Cyber Monday sales. The most popular product sold during the sale was Amazon Echo Dot, a cheaper variant of its Alexa powered Echo wireless speaker. Amazon already has a majority share of the global wireless speakers market.
A lot of customers converted to Prime members this year, which again is a record number according to Amazon. “Tens of millions of Prime members made a purchase on Prime Day 2017, more than 50 percent higher than the prior year,” the company said in a statement.
While the Echo Dot was the most purchased product across all categories, other Amazon devices like Echo, Kindle, and Fire tablets also received a good number of purchases in the US and other countries.
Amazon also released a list of top-selling devices by country. The products that sold the most during Prime Day 2017 sale in India were OnePlus 5 smartphone and Seagate Expansion 1.5TB external hard drive. This list doesn’t include Amazon products though. Amazon sells Kindle e-readers and Fire TV Stick in India currently, both of which were available at a discount during Prime Day. Amazon is expected to launch the Echo speakers in India by the end of 2017.
“To those customers who tried Prime for the first time and our long time members, thank you for a great Prime Day,” said Greg Greeley, Vice President, Amazon Prime. “Our teams around the world will keep working to add more and more to your membership, so Prime continues to make your life better every day. We are already looking forward to our Prime Day celebration next year.”
Amazon also revealed that a lot of customers preferred to buy using their smartphones this year. The orders placed on the Amazon app doubled this Prime Day as compared to last year.