Of all other things, Apple considers the privacy of its customers as the most important. The Telecom Regulatory Authority of India (TRAI) is the middle of deploying iOS and Android apps that it calls aim towards reducing spam. While things may have been a breeze on Android, TRAI is having a hard time getting its iOS app approved by Apple.
Apple is known for its strict App Store approval policies. It won’t approve an app that can potentially harm or misuse a user’s personal information.
This has resulted in TRAI getting furious over the whole deal. While Apple stands on its strict policies that won’t bend down over anyone, TRAI feels Apple shouldn’t possess such control over user data and that its demands are legitimate. One can imagine the frustration at the regulator’s camp which is desperate to crack down on spam after a failed attempt at enforcing strict DND rules on spam calls and texts.
India has a national do not disturb registry that is designed to prevent spam calls and text messages. Over the years, telemarketers have cracked open loopholes across the policy and consumers still end up with spam all the time. TRAI probably feels shipping a few apps would help solve the problem.
For Apple, India is a key market. It may not be the top smartphone seller in the country but iPhone sales have been continuously growing over the last couple of years. A lot of factors including deep discounts on online stores, cheaper older models and the rising spending power of the middle class have attributed to the success and growth of the iPhone in India.
Apple is also in the middle of working out ways to open its own stores in India. Currently, Apple has official resale partners across the country that sell almost all Apple products. Once Apple has its own stores it will be able to control quality and even prices to an extent. Apple has reportedly also asked for tax breaks while setting up Indian manufacturing units.